PML & Associates Web Design, Development and Marketing Cupertino, CA 408-996-8302 Fax 408-861-0300 phil@lenihan.org PML & Associates is a marketing consulting company. Projects cover e-marketing, Internet, marketing, and general business plans. We are also able to help you design a web site, set up e-commerce, publish a web site and market your web site on the Internet. See our suggested reading. This page illustrates some of the projects that we have produced and manage.
	Internet Web Sites That We Have Created: Cache Creek Lavender Web site This is an e-commerce web site for a small lavender farm in the Cache Creek Area of California. Fifty-Plus Fitness Association - Fitness Weekend Fitness Weekend Main Site This site delivers the detailed information and schedule for the 19th Annual Fitness Weekend at Stanford University. I manage both the Fitness Weekend Site and the Main Site. California Yoga Center www.californiayoga.com This is a yoga school in Mountain View, Ca. The site is use to publish their class schedule, directions and map to the school, backgrounds on the instructors, operate a simple store, a simple yoga guide and provide background for new students. 4Ever Fit Personal Trainers www.4everfit.org This is a fitness studio in Cupertino, CA. It is made up of certified personal trainers. Business is so good that we are about to redesign and up grade the look and feel of the business and the web site. House of Bagpipes www.houseofbagpipes.com The House of Bagpipes is a San Francisco retailer of bagpipes and associates parts, equipment and accessories. It is also a complete repair shop for bagpipes. Tahoe Cabin For Rent www.4everfit.org/cabin/ This site showcases a cabin at lake Tahoe that is offered for rent. Hewlett-Packard Small Business HP Small Business Unit This is the site I finished for Hewlett-Packard. Their situation was that they had a promotion starting on May 1 with the California Society CPAs. The HP employee who was in charge of the program took another job at HP and the web page stuff never got started. They called me on May 1, and wanted to know if we could get a site up by May 8. I asked what material they had and they said none. I asked what were the technical considerations at the CPAs society and they said they did not know. We got the site up and running in five days. They are now deciding who will take over the continued maintenance. They were very pleased. JLB designs www.jlb-designs.com This site was deigned to display two products which were being promoted at a trade show for TV Adveritorials. Flying Panda Gifts www.flyingpanda.com/ This is a pet gift catalog company, Flying Panda Gifts, which wanted to expand to the Internet. This is their new site which I no longer manage, it got too big for my organization. I started developing the site in 1997. It was basically an identification page with some graphics with a request for catalog button. In the four months we had 1,500 individual requests for catalogs. That was because I made it very easy for browsers to find them. Then we put up copies of their catalog pages in PDF format with a PDF order form to mail or fax. You need Adobe Acrobat Reader, free on the Internet, to view the pages but they are exact duplicates of the catalog. Next the site was upgraded to an Internet E-commerce Site using ShopSite having an online catalog, with 2,000 products, shopping cart, secured lines for credit cards and processing of credit cards online. I worked on the site and conversion until December 2001. I am very proud of the work I did to make this e-commerce site a success. National Free Inline Skating Lesson Program www.freeskatelesson.com This was a national program, in cooperation with IISA and USARS, to introduce people to Inline Skating. It ran from March to June 2003. Los Gatos - Monte Sereno Police Pipes and Drums Band Promotion Site This is the site for a local Bagpipe Band. It is used to generate engagements and to communicate with the band members. Selling a Classic VW Beetle Classic 68 VW for Sale This was a classified ad to sell a clasic 1968 VW Beetle. Selling classic cars is more like slling art then selling cars. ASI Temp site This is a place holder page. They originally had a very unattractive message stating that their web site was "under construction" and "coming soon". It was not a good way to impress clients. I designed and replaced it with a business card page place holder. Child and Family Institute www.cfamily.org The Child and Family Institute creates and conducts family wellness programs, which nurture the growth of strong, loving, communicating families in a playful non-denominational, spiritual setting. The site contains information and schedules. Philip Lenihan www.lenihan.org This is my personal site, where I assume are right now. You can read my resume there and learn about my interests. Hewlett-Packard Human Relations I did another site for Hewlett-Packard Human Relations for internal use. It took their eight page individually prepared benefits mailing brochure and explained each item. It also had a section of about 100 frequently asked questions linked by subject and back to the brochure. It is proprietary information and I cannot show it publicly. Some Quick Thoughts If you are going to be doing marketing on the Internet I would like to suggest three books about Internet marketing and page design. The Internet Marketing Plan, Second Edition, The Complete Guide to Instant Web Presence, by Kim M. Bayne   Purchase at Amazon.com Dan Janqal's Guide to Marketing on the Internet, Getting People to Visit, Buy and Become Customers for Life, by Dan Janal. Purchase at Amazon.com Designing Web Usability, The Practice of Simplicity, by Jacob Nielasn. Purchase at Amazon.com Click logo to visit Amazon.com If you only get one, get the Bayne book. If you are going to sell on the Internet you should be buying on the Internet. You should experience the frustrations of badly designed sites, bad customer service and confusing navigation. With that experience under your best go fourth and do it better. This is the future. This is where marketing and retailing is going like a runaway freight train. If you are not there you are out of business. You have to run just to stand still. Well those are some sites and a few thoughts. Give me call or e-mail if you have any questions. Cheers! Phil
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