Philip M. Lenihan, CBC - Backgrounder

21841 Almaden Avenue
Cupertino, CA 95014-2855
408-996-8302
E-mail
www.lenihan.org
 

PROFESSIONAL EXPERIENCE

   

PML & Associates, February 1997 to present
President and founder

Design and develop On-line Marketing Programs and web sites for business and individuals. The following web sites were developed by PML & Associates:

Cahners Publishing Company, San Jose, CA, 1982 to January 1997
DISTRICT MANAGER REPORTING TO THE ASSOCIATE PUBLISHER - GOVERNMENT COMPUTER NEWS, SILVER SPRING, MD, September 1994 to January 1997.

  • Had responsibility for all marketing and advertising space sales efforts for part of Northern California, Washington, Oregon and Colorado, focusing on Information Technology companies.
  • Created, and made available to the entire sales staff, an automated proposal system and automated contract system.
  • Was awarded Cahners President’s Club Award and trip to Nevis, BWI, for 1995 for exceeding goal by more than 20%. This award honors the top 10% of the sales force for the over ninety publications of Cahners Publishing.

DISTRICT MANAGER REPORTING TO THE ASSOCIATE PUBLISHER - DESIGN NEWS, NEWTON, MA. 1982 to August 1994.

  • Had responsibility for all marketing and advertising space sales efforts in Northern California, Washington, Oregon and Colorado targeting computer and software accounts and OEM industrial companies.
  • Conducted original market research.
  • Initiated the use and application of Act! contact management software which has become the company standard.
  • Created an automated proposal system still in use by the Design News staff.
  • Earned numerous awards and bonuses for increasing Share-of-Market, sales gain, and for meeting goals.
  • Awarded top salesperson in Cahnes in 1986 ‘National Share-of-Market Contest’.

Bo Tree Productions, Mountain View, CA, 1979 - 1981
MARKETING MANAGER REPORTING TO THE PRESIDENT

  • Responsible for strategic planning, product planning, product marketing, private branding, product promotions, and managed trade shows for the commercial book, promotion and industrial markets.
  • Increased share of market by exhibiting at the American Booksellers Association's annual trade show and by increasing our promotions to the retail sector.
  • Developed an order entry system and spearheaded the selection of a computer system.

Runner’s World Magazine and Women’s Sports Magazine Mountain View, CA, 1977 - 1979
MARKETING AND PROMOTIONS MANAGER REPORTING TO THE PUBLISHER

  • Created promotions for and ran in major marathons (Boston, New York City, Chicago and Honolulu) and ultra marathons (Western States 100 and Feather River 50).
  • Had responsible for managing in-house advertising agency, created promotions and campaigns for the book division and the magazine division.
  • Caused significant increases in circulation for the magazines and increased sales volume for the book division.
  • Directed 1977 and 1978 National Running Week in Palo Alto, drawing about 3,000 participants
  • Gave speeches, press conferences and seminars on running, health and fitness.
  • Managed public relations.

Regis McKenna Advertising Palo Alto, CA, 1975 - 1977
ACCOUNT EXECUTIVE REPORTING TO THE VP OF CLIENT SERVICES

  • Developed and implemented strategic marketing and advertising plans for high tech accounts.
  • Managed client programs through all levels of the client’s and agency’s organizations.
  • Accounts included: Bell Computer Products, Intel Memory Systems, Spectra Physic and Measurex.
  • Increased share of market and brand recognition for assigned accounts

DeAnza College Cupertino, CA, 1976 - 1981

  • Instructor in Advertising. Taught advertising in the evening division.

 

EDUCATION

   

Foothill College - Courses in Internet Marketing, Electronic Commerce and related software: Dreamweaver, Photoshop, Illustrator, Pagemaker, CSS and HTML

University of Santa Clara, Santa Clara, CA - MBA, Marketing Major

Manhattan College, Bronx, NY - BEE, Bachelor of Electrical Engineering

Phi Theta Kappa - International College Honor Society Member
 

COMPUTER SKILLS

    Microsoft Word, Excel, and Powerpoint; Dreamweaver, Fireworks, Eudora Pro, Autodesk Generic CAD, ACT!, HTML, Adobe PageMaker (InDesign), Illustrator, Photoshop, Adobe Premier Elements 4. Have been on-line since 1986. Developed and trained sales staffs in automation of the sales function.
 

ORGANIZATIONS

   
Cupertino Senior Television Prodcutions
Member, Web Master, Assistant Executive Producer, Producer, Director, Host and Video Editor
Los Gatos Monte-Sereno Police Pipes and Drums
Member 2002 -07, Bagpiper, Web Master and Business Manager
Business Marketing Association (BMA; formerly BPAA)
Member, Publicity Committee since 1987
Peninsula Marketing Association
Past President; Twice Programs Chairman; Holiday Party Chairman.
Western States Endurance Run
Served on the Board of Directors for six years.
Manhattan College Northern California Alumni Association Club
Past President.
ProMatch, a job placement support group for professionals sponsored by State of California EDD. Facilitator for the "Internet Basics and Searching the Internet for Jobs" workshop.
 

ACCREDITATION

   
Certified Business Communicator, CBC, Granted by Business Marketing Association.
State of California Accredited Instructor at the Junior College Level.
 

OTHER INTERESTS

    In-line Skating (IISA Certified Instructor), Video Editing and Prodcution, Sailing (Certified through 45' Bare Boat Charter), Amateur Radio - KD6WIY, Beer Brewing, Retired Ultra-marathoner (marathons, 50 and 100 mile races), Windsurfing and Bagpiping.
   
   

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Page created by: Philip M. Lenihan, CBC
Changes last made on: January 6, 2009